Successful individuals read a lot.

Each year, Bill Gates reads 50 books. Every day, Mark Cuban reads for more than three hours. Elon Musk also replied simply, “I read books,” when asked how he learnt to build rockets.

Is this just an accident? Nope.

Tom Corley researched the connection between reading and success in his book Rich Habits: The Everyday Success Habits of Wealthy People. His conclusions?

Rich people read for knowledge, prosperity, and self-improvement (defined as those having a liquid net worth of at least $3.2 million and an annual income of at least $160,000).

Yet, individuals who are less wealthy (defined as having an annual salary of $35,000 or less and a liquid net worth of $5,000 or less) read largely for leisure.

We list the top 12 books for company owners starting new ventures in this article.

1. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

You’ve definitely heard of Sun-Tzu, a famous military strategist, and his book “The Art of War,” which was written in the fifth century BC.

The Battle of Art by Steven Pressfield, in contrast, is Sun Tzu for the soul.

What truly stands in the way of us achieving our maximum potential? How can we fight the negative forces inside of us that cause us to put things off, doubt our abilities, and self-destruct?

This book for business owners outlines the greatest threat to our aspirations that everyone of us must overcome: ourselves.

Simply put, Pressfield thinks that “resistance” is our greatest foe. Resistance is our innate propensity to delay and undermine ourselves.

Also, he doesn’t only point out opposition so you can see what’s actually stopping you. Additionally, Pressfield provides a strategy for overcoming this internal enemy.

This book will therefore assist you in paving a path to success through fulfillment and productivity if you ever deal with self-doubt, overthinking, or procrastination.


This book is a condensed, engrossing, and straightforward manual for succeeding in any creative sector.

2. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris

The Four Hour Work Week is an essential read that should be on any list of books for businesspeople.

A business book that has sold over 1.3 million copies and been translated into 35 languages spent more than seven years at the top of The New York Times bestseller list.

Ferriss, whose book is sometimes referred to as “The Bible of Lifestyle Design,” teaches you how to work less and live more.

This business book consistently questions accepted wisdom.

The goal is to challenge preconceived notions, start thinking creatively, and push boundaries further than you ever imagined possible.

The archaic idea of a working life followed by retirement will be disproved by Ferris. Also, you’ll discover how to use timing and place to your advantage.

This book for business owners focuses on productivity and effectiveness at its core, discussing subjects like prioritizing, outsourcing, and automation.

This business book offers a set of priceless tools to assist you in realizing your objectives as an entrepreneur, no matter what they may be.

3. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The multi-best-selling author and marketing genius Seth Godin is the author of this bestseller for business owners.

Godin shows in Purple Cow how the classic marketing Ps—product, pricing, promotion, place, etc.—no longer hold true.


Because the “Purple Cow,” a new “P,” is now more significant.

Godin uses the image of a “purple cow” to describe something extraordinary, paradoxical, and noteworthy.

Simply put, after you’ve seen a few cows, they get monotonous. A Purple Cow, though? That would certainly catch everyone’s attention.

This book for business owners describes how your company is either extraordinary or inconspicuous in the market today.

You’ll discover why really good is actually harmful and why safe is perilous in it.

Godin also offers instances of businesses that have achieved success by evolving into Purple Cows and exhorts you to follow in their footsteps to foster rapid growth through word of mouth.

Every new businessperson needs to know how to differentiate themselves from the competition if they want to succeed.

This book will demonstrate how.

4. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau

Chris Guillebeau visited all 193 of them in 2013, achieving his lifelong dream.

Also, he has never held a “real job” or received a consistent salary. Instead, he discovers ways to make ideas pay so that he can live an adventurous life.

Guillebeau emphasizes in The $100 Startup that you don’t need a lot of money to launch a successful business.

This book for company owners includes 50 case studies of individuals who started companies that now generate $50,000 or more from a modest investment—often $100 or less.

In addition, the majority of these folks found components of their personal passions that could be made into a living despite having little to no specific abilities to begin with.

Guillebeau then distills the most valuable lessons from those who’ve learned how to turn their passions into profit.

The book dives deep too –you’ll find out exactly how much each entrepreneur had to get started, and what they did in the first weeks and months to gain traction.

It also covers the key mistakes they made, and offers insights into what made each business stick.


This book will help you find the intersection between your passions and skills, and what other people are willing to pay for.

5. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Cal Newport, an author and lecturer, describes “Deep Work” as the capacity to concentrate for extended periods of time without interruption on a cognitively taxing job.

Moreover, it is a skill that is becoming more valuable while also becoming rarer.

The most successful people are concentrating their attention on the tasks that genuinely count, whereas the majority of people waste their valuable time in a hectic blur of pointless activities like email and social networking.

Simply said, the ability to conquer difficult activities and deliver better outcomes in less time depends on your capacity for deep work.

And Newport contends that this ability is the key to a meaningful sense of fulfillment in addition to boosting your effectiveness.

This book for business owners is split into two sections.

The first claims that developing a strong work ethic will have a significant impact in practically any job.

In the second, Newport offers four comprehensive “rules” for altering your mindset and routines in order to improve your capacity for “going deep.”

In conclusion, the capacity to dig deep will put you miles ahead of the competitors in a world that is becoming more and more distracted.

This business book will also demonstrate how.

6. Mastery by Robert Greene

Robert Greene, a New York Times bestselling author, thinks that everyone has the capacity to become a Master.

Greene also outlines the steps to mastery in this book for business owners, including learning the trade secrets, committing to a rigorous apprenticeship, and soaking up the wisdom of people with extensive experience.

In addition, Greene describes the traits of nine modern masters who were specifically interviewed for the book, as well as those of great masters like Darwin and Leonardo da Vinci.

He then summarizes the characteristics shared by these masters to demonstrate that success is more about who you are than it is about what you know. A true expert from any field can also discover a method to be successful in another.

Also, this business book will show you which master traits you already possess, and how to develop the ones you don’t.

If mastery is the path to greatness, this book is your roadmap.

7. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

Ferrazzi was born into poverty, but his network of connections now reaches from Washington’s political elite to Hollywood’s A-list.

Ferrazzi shows the value of connections in business in this crucial book for business owners. He also describes his thinking and the procedures he does to communicate with a large number of individuals.

Consider Never Eat Alone essentially as a contemporary adaptation of “How to Win Friends and Influence People.”

What makes Ferrazzi so refreshing is that she avoids the customary handshakes that are generally associated with “networking.”

Instead, he urges establishing connections between friends and others and building relationships on kindness.

This business book also describes the tried-and-true methods employed by some of the most well-connected individuals in history, including Winston Churchill, Bill Clinton, and the Dalai Lama.

Also, it offers a list of tried-and-true guidelines and doable strategies you may apply to advance both your profession and your happiness.

Not to mention that since the publication of Never Eat Alone in 2005, the growth of social media has only increased the value of Ferrazzi’s strategies and suggestions for every entrepreneur.

Thankfully, the updated version offers detailed guidance on how to establish connections online.

8. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup movement was started by Eric Ries.

And he teaches business owners in this classic book how to bootstrap a company, get traction, and keep it small for best outcomes.

Businesses must constantly adapt and learn in order to stay ahead of the curve and avoid being left behind because of the rapid speed of digital innovation.

“The only way to win is to learn faster than anyone else,” claims Ries.

This book for business owners emphasizes taking initiative, experimenting frequently, and continually changing. And in it, Ries offers a unique, practical method for developing a more adaptive firm.

Case stories that illustrate the ideas that Rie outlines in The Lean Startup are likewise numerous.

Therefore study this book whether you want to build a corporate powerhouse, a tiny business, or a scrappy startup.

because the new recipe for business success is the lean startup technique.

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